No matter how strong your desire to build your own business from the ground up, it doesn't change the alarming failure rates of independent start-ups. Even mature practices are struggling to adapt and change.
Today's patients base their decisions on brand recognition and the emotions triggered by those brands.
Pearle Vision's image has been strategically constructed over the years and is supported by a $35 million North American marketing budget that includes TV, radio, yellow pages, direct mail, online, social media and national print.
There is only one way to obtain this kind of instant brand equity on Day One: Become a Pearle Vision franchisee.
